This is one of the first books ever about Vietnam Digital Marketing. It is about 200+ page long, broken down into two parts:
* Part 1 (6 chapters)
We are going to review the digital marketing landscape in the US, China, Singapore and Vietnam. It is important to understand where we are and where Digital marketing stands in the marketing mix in Vietnam.
Next we look at the agency world to understand who the big players are. Then we discuss about the potential of Digital marketing in Vietnam and how to learn Digital marketing effectively.
* Part 2 (8 chapters)
This is it. We deep dive into Digital Analytics, Owned Media (including desktop assets, mobile assets like mobile site vs native app and social assets), Paid Media (Display and Search). At the end there is a chapter on digital strategy as well.
Facebook fanpage was put under Owned Media, Social Assets